USD/CHF: Bearish pressure remains unabated, hits fresh 4-1/2 month lows

   •  Subdued USD price action does little to lend any support/stall the ongoing downfall.
   •  Reviving safe-haven demand aggravates technical selling below 200-day SMA support.

The USD/CHF pair kept losing ground for the sixth consecutive session and is currently placed at near 4-1/2 month lows, around the 0.9670 region. 

Bears, so far, have been able to maintain their dominant position on the last trading day of the week, with a subdued US Dollar price-action doing little to lend any support and stall the ongoing slide to the lowest level since April 19.

The pair's follow-through weakening trend could also be attributed to some technical selling below the very important 200-day SMA support, which was decisively broken on Wednesday. 

Adding to this, the prevalent cautious mood around equity markets, amid renewed US-China trade tensions, underpinned the Swiss Franc's safe-haven appeal and kept exerting downward pressure.

Today's relatively thin US economic docket, highlighting the release of UoM consumer sentiment index, seems unlikely to provide any meaningful impetus, albeit near-term oversold conditions could help limit deeper losses, at least for the time being.

Technical levels to watch

Immediate support is now pegged near mid-0.9600s, below which the pair is likely to extend the slide towards 0.9625-20 intermediate zone en-route the 0.9600 round figure mark. On the upside, any recovery attempts might now confront fresh supply near the 0.9700 handle, which if cleared might trigger a near-term short-covering bounce towards mid-0.9700s (200-day SMA).